Overview
Led end-to-end program delivery for a large-scale festival and conference operating under fixed deadlines, real budget constraints, and a highly complex stakeholder environment.
Scope included live music programming, conference content, and multi-venue operations, requiring coordination across artists, venues, vendors, sponsors, nonprofit partners, and external production teams.
Program evolved year over year while maintaining full operational delivery and execution standards.
Role & Ownership
Owned the integrated program across operations, finance, programming, and marketing, acting as the central point of coordination and decision-making.
- Built and managed the master program plan across all workstreams
- Owned timelines, dependencies, and execution cadence across teams
- Managed multi-million-dollar budgets, forecasts, and vendor commitments
- Coordinated internal teams and external partners across multiple venues
- Served as primary escalation point for risk, scope changes, and execution decisions
Execution
- Built and maintained a single source of truth across creative, operational, and financial timelines
- Designed workflows aligning artists, venues, production, marketing, and sponsorship deliverables
- Implemented budget tracking and financial controls to manage spend against forecast
- Led weekly cross-functional operating rhythms to surface risks and unblock teams
- Coordinated venue logistics, staffing, and production schedules across parallel locations
- Managed late-stage changes without compromising critical path timelines
Outcomes
- Delivered a multi-day, multi-venue festival and conference on a fixed, immovable deadline
- Supported 150+ artists and speakers across multiple stages and venues
- Maintained financial discipline within a constrained and evolving budget environment
- Established repeatable operating structures and workflows for future iterations
- Improved cross-functional alignment across creative, operational, and financial teams